Hyundai Motor Company: Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

"With the third annual celebration of Re:Style this year, Hyundai Motor Company continues its dedication to facilitate the 'progress for humanity,' its brand vision and objective," said Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company. "We are stepping up our collaborations steadily with various industries around the world to usher in a sustainable future. The Re:Style 2021 is one of them, and we hope this project serves as a focal point for young consumers worldwide to understand the impact of manufacturing leftover materials on our shared environment and how we can creatively and practically reutilize them."

At both the online and offline shops of L'Eclaireur and Boontheshop, twelve fashion items comprising track jackets, sweatshirts, zip-up hoodies, short pants and long pants are on sale in limited quantities. The offline shops run for two weeks from October 14 through 28, while the online shops (ONLINE SHOPS URL: leclaireur.com, sivillage.com) run for four weeks through November 10.

For this year's Re:Style, leftover materials from car manufacturing, such as airbags and seatbelts, have been used. In addition, eco-friendly materials incorporated into the Hyundai IONIQ 5, such as Bio PET and recycled fibres, were also used, enhancing wearability and demonstrating the potential for utilizing bio materials in fashion and beyond.

"As a company in charge of fashion distribution, we have always had concerns about the impact of discarded clothing materials on our planet Earth," said Michael Hadida, CEO of L'Eclaireur. "So, by reusing the wearable pieces from automobile manufacturing and channelling the generated profits into other projects, we hope to create a virtuous cycle of sustainability and uniquely contribute to saving our planet."

DJ Kim, the Executive Director of BoontheShop, said: "It is highly meaningful to participate in this creative and value-adding collaboration with Hyundai Motor Company. We hope that Re:style 2021 will spark new interest and common understanding among today's conscious consumers about their purchasing decisions that take into consideration the holistic nature of our shared environment."

The proceeds from the sales of these items will go to various sustainable projects by Hyundai Motor, with L'Eclaireur and BoontheShop joining the cause on the basis of their shared commitment. An online video (HyundaiWorldwide - YouTube) featuring actress Doona Bae, actor KyoHwan Koo and virtual influencer Shudu, all wearing Re:Style items, is available, illuminating the campaign's purpose and philosophy.

More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com

SOURCE Hyundai Motor Company

Source : https://www.prnewswire.com/news-releases/hyundai-motor-launches-restyle-2021-fashion-collection-repurposing-discarded-vehicle-materials-301398960.html

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Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Source:PR Newswire

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Hyundai Motor Company: Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Source:Finanznachrichten

Hyundai Motor Company: Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Source:Business Insider

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Source:WXIX-TV

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials

Source:Benzinga.com

Hyundai Motor Launches Re:Style 2021 Fashion Collection Repurposing Discarded Vehicle Materials